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Toyota Not Battling Domestic Pickups For Full-Size Sales

polarbear

just growing older not up
12,878
607
Boring, Oregon
Not from me- from Toyota.

"Toyota Motor Sales' president, Jim Lentz, announced the company will not be battling truck giants Chevy, Ford, and Dodge for full-size supremacy. Automotive News presented this information in line with Toyota's recently announced 0 percent financing, designed to move slow-sellers like its new Tundra pickup. With Tundra sales down 60.7 percent compared to Chevy Silverado sales off only 3.9 percent, it is refreshing that Toyota is setting realistic goals for itself and its dealers.

Lentz blamed Texas and Indiana plant shutdowns as part of the reason for an abbreviated 2008 model year that saw abysmal Tundra sales. In addition, many past Tundra buyers are commuters who purchase based on image and are not necessarily truck devotees. This factor, in addition to economic realities and gas prices, makes it easier for Tundra buyers to walk away from a segment they were never wedded to in the first place.

Falling short of saying it has been cancelled, Lentz did say that development of a diesel engine for the Tundra has been shelved for the time being. Said Automotive News, "that's a big step back from Toyota telling dealers...that a diesel would arrive by 2010 or 2011."--Colin Mathews"


http://blogs.thecarconnection.com/b...attling-domestic-pickups-for-full-size-sales/
 

john112deere

caffeine junkie
Staff member
10,807
405
central Vermont
Ernie > smiliestirthepot

(Out of curiousity, do you know how much F-150 sales dropped in the time period they reference?)
 

Skandocious

Post Whores Make Me Sick
19,076
655
California
Bout time they realized that Tundra's were MEANT to be in a different category from the start... Stop trying to make a truck be something that it was not built to be :headbang:
 

Lost

PA Chapter leader
3,288
33
central PA
Even if you called it a full sized truck its so ugly it looks like a car with a bed.
And with the buy back on the other trucks they have right now. They r not going to have any 97-04 truck left ion are area.
 
I wonder where they got those numbers????


Last I checked, they were all down 20-30% YTD, with the Tundra having the lowest drop.....unless they're talking just one month.


What's funny about this, is it's more a reflection of Toyota's superior business plan and how quickly they adapt to markets. Their thinking is why go after a shrinking market???


GM's MANY models of Silverado/Sierra (6 +-??) outsold the ONE model of
Tundra aprox. 4:1 in '07.



The other funny part is in a few years, the Toy, as usual, will have a higher resale value.


Lastly, it's a shame that considering the Tundra was 100% built in the U.S. using 75% American content that a lot more Americans may lose jobs.
 
Bout time they realized that Tundra's were MEANT to be in a different category from the start... Stop trying to make a truck be something that it was not built to be :headbang:


And how exactly were they trying to make a "truck be something that it was not built to be"??????



Too much power???

Too high a tow rating???

Too big a Crew Cab???
 
Top 10 Pickups Sales Figures
Year-to-Date (YTD) Sept. 2008

Ford F-Series
392,698 -26.9% YTD
September 2008: 32,727
September 2007: 56,065

Chevrolet Silverado
370,502 -22.5% YTD
September 2008: 50,428
September 2007: 52,480

Dodge Ram
196,058 -29.0% YTD
September 2008: 20,812
September 2007: 30,100

GMC Sierra
133,811 -14.9% YTD
September 2008: 18,744
September 2007: 18,445

Toyota Tacoma
117,313 -13.4% YTD
September 2008: 9,176
September 2007: 13,996

Toyota Tundra
115,026 -20.4% YTD
September 2008: 7,696
September 2007: 19,571

Ford Ranger
54,815 -4.6% YTD
September 2008: 3,915
September 2007: 4,019

Chevrolet Colorado
44,884 -24.2% YTD
September 2008: 3,359
September 2007: 5,598

Nissan Frontier
40,873 -19.4% YTD
September 2008: 1,534
September 2007: 5,480

Nissan Titan
29,900 -41.3% YTD
September 2008: 2,872
September 2007: 5,193

Most certainly a bad September......but still a smaller drop than Chevy/Ford YTD.
 
3,121
67
Michigan
Who cares anymore? Ive lost faith in the big three lol :headbang:
 
3,121
67
Michigan
Toyota Honda GM? Is that reguards to whats considered the big three. Because in michigan we still consider the big three FORD GM and CHRYSLER ;)
 

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