- Moderator
- #1
February 24, 2011
To:All Ford Dealers Subject:EFC0202649DC You're the First to see our Focus Global Ads - Go ahead and SHARE! Momentum is building for the new Ford Focus as you can see by this small sample of hundreds of media quotes from around the globe.
"The Focus is the complete package." –The Detroit News, United States
"The 2012 Focus manages to bring a level of sophistication, comfort and handling that we've never seen from the automaker's efforts in this segment." –AutoBlog.com, United States
"Has Ford got a winner on its hands? Undoubtedly." –Auto Express, Britain
With great fuel efficiency, highest quality craftsmanship, innovative technology and powerful performance, the Focus delivers our pillars of Quality, Green, Safe and Smart, helping define 'great products' in our One Ford plan.
The next step in our Focus launch is the debut of our first global product ad campaign, developed with our partner agency, WPP. By focusing our efforts on one single advertising campaign, we are able to more efficiently deliver the highest quality material and assets around the world as well as deliver a consistent message to our global customers.
New Focus is a technology and fuel efficiency leader, which is why we've chosen to emphasize our 'smart' and 'green' pillars in this campaign. The series of ads bring to life some of the key technologies in the new Focus, and show how they add value for all our customers no matter where they live.
Today we are giving you the opportunity to be the first to see some of the new Focus ads and to ask you to help spread the excitement by sharing them.
Frankly, you are the most important part of the Focus launch, our most significant product launch to date. You may not know that friends and family remain the number one source for information to new car shoppers. So please spread the word to your family and friends about our new Focus technology message. It’s easy and you can do it by email, putting the ads on Facebook or sending a Tweet.
Grille Shutter - http://tiny.cc/12FocusGlobalAdGrille
Aero Design - http://tiny.cc/12FocusGlobalAdKinetic
Park Assist - http://tiny.cc/12FocusGlobalAdActivePark
The ads debut first in the U.S. next Tuesday, Mar. 1, on American Idol and will roll out around the world over the next several months.
Thank you for your commitment to spreading the word about this great new product and for all the work you do every day to deliver our One Ford plan.
Regards,
Jim Farley
Group Vice President, Global Marketing, Sales & Service
Ford Motor Company
To:All Ford Dealers Subject:EFC0202649DC You're the First to see our Focus Global Ads - Go ahead and SHARE! Momentum is building for the new Ford Focus as you can see by this small sample of hundreds of media quotes from around the globe.
"The Focus is the complete package." –The Detroit News, United States
"The 2012 Focus manages to bring a level of sophistication, comfort and handling that we've never seen from the automaker's efforts in this segment." –AutoBlog.com, United States
"Has Ford got a winner on its hands? Undoubtedly." –Auto Express, Britain
With great fuel efficiency, highest quality craftsmanship, innovative technology and powerful performance, the Focus delivers our pillars of Quality, Green, Safe and Smart, helping define 'great products' in our One Ford plan.
The next step in our Focus launch is the debut of our first global product ad campaign, developed with our partner agency, WPP. By focusing our efforts on one single advertising campaign, we are able to more efficiently deliver the highest quality material and assets around the world as well as deliver a consistent message to our global customers.
New Focus is a technology and fuel efficiency leader, which is why we've chosen to emphasize our 'smart' and 'green' pillars in this campaign. The series of ads bring to life some of the key technologies in the new Focus, and show how they add value for all our customers no matter where they live.
Today we are giving you the opportunity to be the first to see some of the new Focus ads and to ask you to help spread the excitement by sharing them.
Frankly, you are the most important part of the Focus launch, our most significant product launch to date. You may not know that friends and family remain the number one source for information to new car shoppers. So please spread the word to your family and friends about our new Focus technology message. It’s easy and you can do it by email, putting the ads on Facebook or sending a Tweet.
Grille Shutter - http://tiny.cc/12FocusGlobalAdGrille
Aero Design - http://tiny.cc/12FocusGlobalAdKinetic
Park Assist - http://tiny.cc/12FocusGlobalAdActivePark
The ads debut first in the U.S. next Tuesday, Mar. 1, on American Idol and will roll out around the world over the next several months.
Thank you for your commitment to spreading the word about this great new product and for all the work you do every day to deliver our One Ford plan.
Regards,
Jim Farley
Group Vice President, Global Marketing, Sales & Service
Ford Motor Company
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