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1954 F-350 Coca Cola Flatbed - What's It Worth?

I have a 1954 F-350 Flatbed that used to be a Coca Cola delivery truck.
Paint scheme matches past practices for Coca Cola trucks.
As per the door markings, the truck was operated out of a distribution center in Texas.
The truck is complete (all parts and pieces) and, a few years ago, it used to be a runner.
Body is in good condition, with no significant rust. I keep it stored under cover.
I purchased the truck to make a Hot Rod; however, the more I think about it, I am reluctant to significantly modify such a vehicle to build Hot Rod.
So, I will be offering it up for sale to someone who wants to restore the vehicle as a vintage Coca Cola throwback.
I have no idea what it is worth, so I am asking for input from “those who know”.
Thanks.
 

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